Thursday, 15 August 2013

Fashion On Film

It's truly the beginning of a new fashion season when unabashedly high fashun videos start to roll out. This week saw the release of three campaign videos that you absolutely don't want to miss. Each video sets a completely different mood for Winter. Which mood will define your wardrobe in the coming months?

The Power Play: Altuzarra  

Designer Altuzarra joined forces with online boutique My Theresa to show off his sensual Winter collection. Watch as model Agne Konciute saunters onto the screen in purposeful, languid movements and stares at you with a knowing smugness. The accompanying pulsating beats are as dramatic as the designer's sleek monochromatic collection. Warning: May result in an urge to strut and shop.

The Whimsical: Valentino

Valentino will make you swoon in their latest The Wizard of Oz themed video aimed to promote it's Tan-go shoe collection. Watch as their sparkling red heels dance their way across the screen and into your hearts. Trust Valentino to put a smile on your face.

The Fantasy: Rodarte

Rodarte are no stranger to fantasy-inspired collections. This season's dungeons and dragons style collection drew inspiration from films such as The Lord of The Rings and The Never Ending Story. Watch as newcomer Sidney Williams ventures through suburban LA into an alternative universe complete with a fairy guide and unicorn to rescue an imprisoned Elijah Woods. The video is trippy, but strangely compelling. Look out for the collections' must-have piece: a dragon-shaped ear cuff.

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